How to Write B2B Messaging That Actually Sells

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The Chat - Conversations with Leaders of Marketing and Sales

Zotly

32 episodes

7 hours ago

Marketing

Business

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Marketing

Business

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How to Write B2B Messaging That Actually Sells

The Chat - Conversations with Leaders of Marketing and Sales

1 hour 18 minutes 4 seconds

4 months ago

How to Write B2B Messaging That Actually Sells

Want your B2B messaging to actually drive pipeline?In this episode of The Chat, B2B copywriter Christine Gomolka breaks down how to write messaging that sells - not just sounds good.You'll learn:• Why most B2B messaging fails (and how to fix it)• Christine’s copywriting framework that turns cold traffic into warm leads• How her background in B2B sales gives her a unique edge as a marketer• The role of AI in modern copywriting – and how to use it without losing your voice• Real tactics you can use to improve your homepage, email sequences, and moreWhether you're a marketing leader, demand gen director, or founder, this is a must-listen if you're serious about boosting conversions and building a clearer message.🔗 Learn more about Christine: https://tinyfy.me/Christine-on-LinkedIn and https://tinyfy.me/Christines-website 🛠️ Learn more about Chat Metrics: https://chatmetrics.com🎙️ More episodes of The Chat: https://www.chatmetrics.com/podcast/