Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... What do you do when you’re doing well… but still feel stuck on the hamster wheel? In this episode of the podcast, we break down one of the most common (and least talked-about) problems among ambitious operators, founders, and marketers: being constantly busy, financially “okay,” yet unable to make the leap to the next phase of freedom. The conversation starts with a real listener question — someone working full-time at an agency while trying to build their own brand on the side — and expands into a deep, honest discussion about agency life, risk, ambition, burnout, financial freedom, and the emotional weight of building something meaningful. We talk about why: • Agency work is one of the most emotionally draining business models • Being “busy” is often a sign of misaligned goals, not lack of discipline • You should feel overwhelmed in certain seasons — and why that’s normal • Financial freedom and time freedom are not the same thing • Fear of “losing it all” never fully goes away (and why that’s not a bad thing) Later in the episode, we shift into a highly tactical discussion around DTC vs retail, cannibalization, and scaling consumer brands the right way — especially for food and beverage companies. If you’re: • Working a full-time job while building something on the side • Running an agency and feeling trapped by client work • Scaling a DTC brand and considering retail • Or struggling with the mental load that comes with success This episode will feel uncomfortably familiar — in a good way. ⸻ TOPICS COVERED • Agency life vs brand ownership • When (and when not) to quit your job • Low overhead as a strategic advantage • Staying in “the suck” in your 20s • Financial freedom vs time freedom • Why fear can be a feature, not a flaw • Retail cannibalization and blended CAC • Using DTC to support retail growth • How great brands actually scale ⸻ WHO THIS EPISODE IS FOR Founders, operators, marketers, agency owners, and anyone trying to build leverage without burning out — especially if you’re ambitious, capable, and still feel behind.