In this episode of the Cheer Biz Podcast, Dan Cotton shares the exact strategies cheer gym owners need to excel at social media in 2026—without obsessing over vanity metrics like likes and followers. If you’re a local, service-based business, the goal isn’t going viral nationwide. The goal is building trust, staying visible in your community, and turning attention into leads, registrations, and revenue. Dan breaks down how to use AI the right way (and what to avoid), why you need a presence across multiple platforms, and how to post more content than feels comfortable so your ideal families actually see you. He also explains how to leverage your best content creators—your athletes and staff—and why consistent engagement on other people’s posts builds goodwill, reach, and algorithm momentum. If you want your gym to grow faster in 2026, this episode gives you a clear plan to build a stronger online presence, create better content, and show up confidently without worrying about what other gym owners think.