In this episode of the Chiropractic Podcast, Tom sits down with Daniel Carroll of Secret Crowds Marketing Agency to dissect the often-misunderstood world of chiropractic marketing. While many chiropractors focus solely on acquiring new patients, Tom and Daniel emphasize a more sustainable approach: nurturing leads, building strong community ties, and fostering patient longevity to create self-sustaining, stress-free practices. They challenge common misconceptions about marketing, highlighting the critical difference between clicks and qualified leads, and the importance of having robust internal systems to convert interest into lasting patient relationships. Daniel and Tom explore the nuances of cold, warm, and hot leads, stressing that an appointment booked is a "hot lead" that still requires careful nurturing to become a long-term patient. They discuss the necessity of a tailored marketing message that resonates with specific demographics, using the analogy of fishing to illustrate the importance of knowing your market and using the right "bait." This conversation is a must-listen for any chiropractor looking to move beyond the "new patient carousel" and build a resilient, referral-based practice by strategically investing in their marketing efforts and community presence.
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