In this episode of The Chit Chat Show, I sit down with Yusra Idow, the Portland-based makeup artist and founder of Beat by Yusra, to explore her journey from starting her business at just 16 to becoming a beloved creative in her community. We talk about how watching her mother struggle to find culturally appropriate beauty spaces inspired her to create a safe, inclusive environment for Black and Muslim women, and how makeup became both her therapy and a source of empowerment for her clients. Yusra opens up about building resilience, balancing school and entrepreneurship, navigating early doubts and lack of support, and the deep connections she’s formed through her work. This conversation highlights passion, community, representation, and the courage to follow your purpose. Hope you enjoy!

Make sure you check out her work on Instagram: beatbyyusra_