Here are my major thoughts on this topic--

• Know your audience: Who are you talking to?
• What's your brand message? Keep it clear and consistent.
• What are three things people should say about you and your content?
• Use everyday language and STOP relying on ChatGPT to write your content.
• Write copy like you're talking to a friend, not a business.
• Blend your personal story into your brand, making it heartfelt. Make sure to include the highs and the lows. Give them a peek into your everyday life. (behind-the-scenes)
• Ask your audience genuine questions to learn more about them.
• When your audience engages, give them more of that!

Here’s the reel I shared that talks about the account that is growing and why. Mya explains it so much better than I do!--https://www.instagram.com/reel/C2II-Hcx0k9/?igsh=MWJvc2MycjhoeHd6Zw==

And the link to Google Trends--https://trends.google.com/trends/