This is the first part to a 4-part series on BEING A HUMAN while serving your audience and also building a business.

Personalizing your messages is so important for building a genuine connection with your audience. When you've taken the time to understand their specific situation, you're more likely to engage them in meaningful conversations. Here’s a simple formula you can use to personalize your messages:

Greeting with Name: Start with a personalized greeting to grab their attention.

Reference to Interest, Struggle, or Achievement: Show you've done your homework by mentioning something specific about their situation.

Shared Experience or Empathy: Briefly share your own experience or express empathy to build a connection.

Offer of Help or Advice: Provide a specific piece of advice, a helpful tip, or an offer to chat more about how you can help.