This is Part 2 in a 4 part series on being authentic in your messaging.

Regular, consistent communication can build trust and position you as the person they should turn to when they are ready to say yes. Your follow-up messages should continue to build the relationship, offering more specific value and resources tailored to your target audience.

• a small piece of advice
• a brief personal story or testimonial
• highlight a specific way you can support them (give a valuable resource, downloadable guide/doc, a quick group Zoom call where you teach something
• follow up on the resources you've shared
• gently guide your leads towards making a decision about making a purchase
• get feedback and ask for their thoughts on the information shared and if it’s been helpful