In this episode of The Circle We Keep, host Izzy Fenwick sits down with Simon Limmer, Chief Executive of Indevin Group, whose career has unfolded like a beautifully balanced meal across Aotearoa’s food and fibre sectors. Simon talks about what’s kept him at the table: the deep connection between place, product, and purpose. That same instinct led him to help drive a pioneering Bay of Plenty initiative that brings together farmers, businesses, iwi, local government, and communities to understand how environmental change could redefine the region’s economy and identity and the steps that need to be taken now to protect it. Simon shares why this kind of systems thinking is not only essential, but uniquely possible in Aotearoa, where trust, proximity, and a shared sense of identity help turn complex challenges into collective opportunity. Step into the circle with Simon Limmer