The Clean Energy Edge is your go-to podcast for insightful discussions on the evolving energy landscape. Hosted by industry experts Russ Bates and Brian Scott, the podcast delves into topics centered around clean energy while also exploring broader aspects of the energy sector. From renewable technologies and policy developments to traditional energy sources and emerging innovations, Russ and Brian provide in-depth analysis and real-world insights to help listeners navigate the complexities of the energy transition. Whether you’re an industry professional, policymaker, or energy enthusiast, The Clean Energy Edge delivers the knowledge and perspectives you need to stay informed and ahead in the dynamic world of energy.
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The Clean Energy Edge is your go-to podcast for insightful discussions on the evolving energy landscape. Hosted by industry experts Russ Bates and Brian Scott, the podcast delves into topics centered around clean energy while also exploring broader aspects of the energy sector. From renewable technologies and policy developments to traditional energy sources and emerging innovations, Russ and Brian provide in-depth analysis and real-world insights to help listeners navigate the complexities of the energy transition. Whether you’re an industry professional, policymaker, or energy enthusiast, The Clean Energy Edge delivers the knowledge and perspectives you need to stay informed and ahead in the dynamic world of energy.
Episode 27: Why Clean Energy Is Losing the Story (And How We Fix It)
The Clean Energy Edge
6 minutes
1 month ago
Episode 27: Why Clean Energy Is Losing the Story (And How We Fix It)
Clean energy has already won on cost, technology, and performance — but it’s still losing where it matters most: the story.
In this episode of The Clean Energy Edge Podcast, Russ Bates breaks down how fossil fuels win with emotion, simplicity, and slogans — while clean energy buries its wins under jargon, stats, and PowerPoints. It’s not a technology problem anymore. It’s a messaging problem — and fixing it isn’t optional in the age of disinformation.
🎙️ In This Episode:
How “Drill, Baby, Drill” became a storytelling masterclass
Why “energy independence” is a myth that still sells
The emotional gap between fossil fuel slogans and clean energy facts
The power of storytelling in driving jobs, investment, and community growth
How developers, EPCs, OEMs, and innovators can reclaim the narrative
💡 Key takeaway: Clean energy doesn’t need to win another tech race — it needs to win hearts and minds.If you’re leading a company, project, or community initiative and you’re ready to tell your story, this is your platform. Let’s amplify it together.
🔔 Like, subscribe, and hit the bell to support clean energy storytelling that cuts through the noise.
The Clean Energy Edge
The Clean Energy Edge is your go-to podcast for insightful discussions on the evolving energy landscape. Hosted by industry experts Russ Bates and Brian Scott, the podcast delves into topics centered around clean energy while also exploring broader aspects of the energy sector. From renewable technologies and policy developments to traditional energy sources and emerging innovations, Russ and Brian provide in-depth analysis and real-world insights to help listeners navigate the complexities of the energy transition. Whether you’re an industry professional, policymaker, or energy enthusiast, The Clean Energy Edge delivers the knowledge and perspectives you need to stay informed and ahead in the dynamic world of energy.
