In this episode of The Clear Cut, host Claire Hollander sits down with Michael DeBoer, Chain Account Manager at Heineken USA, overseeing operations on the West Coast. Join us as Michael shares his journey into the beer industry, influenced by his father's career in the wine sector, and his strategic career moves across various locations. Discover how mentorship programs at Heineken USA have shaped his professional growth and the importance of building relationships in a personal industry. Michael also discusses the challenges faced during the COVID pandemic, his approach to maintaining meaningful connections, and offers actionable advice for those starting out in the adult beverage distribution industry.