The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Julie Guest
191 episodes
2 weeks ago
Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business. From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes,...
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Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business. From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes,...
How to Leverage Costco’s $130M Irresistible Offer in Your Marketing
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
6 minutes
4 weeks ago
How to Leverage Costco’s $130M Irresistible Offer in Your Marketing
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business. From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes,...
