Nohbo is a company that goes against the reduce, reuse, and recycle movements and points towards packaging materials that dissolve in water.

Their story starts with 14-year-old Benjamin Stern that wanted to get rid of the world of plastic bottles.

He took his idea of dissolvable shampoo pods to Shark Tank, in the US, where his story to clean up this planet one bottle at a time, saw him receive three offers from the panel of investors. As an end result, Ben made a deal with billionaire Mark Cuban — $100,000 for 25 percent equity. Nohbo has perfected its line of water-soluble shampoos, conditioner and body wash.

They are eliminating the cycle of reducing, reusing, and recycling by replacing plastic products in the bathroom using plant-based, high-quality, eco-friendly vegan products, which packaging can be dissolved in water. Single-use, yet waste-free.