The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
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The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
Aaron Kovan | Chief Production Officer at Vaynermedia New York and VaynermediaProductions
The CMO Asia Podcast
27 minutes 52 seconds
5 years ago
Aaron Kovan | Chief Production Officer at Vaynermedia New York and VaynermediaProductions
My obsession with VaynerX companies continues, and with one of the coolest creative minds, Aaron Kovan, Chief Production Officer of VaynerMedia New York and VaynermediaProductions coming on The CMO Asia Podcast new episode, I’ve found my favorite one yet. It was recorded nearly a fortnight ago during my first ever visit to his Long Island City office (where all their recent sweep at Cannes Lions International Festival of Creativity and trophies are proudly displayed) located just 15 minutes via the subway from Manhattan. Aaron’s career as a producer started 13 years ago in Austin, Texas at GSD&M, before stints at Crispin Porter & Bogusky and McCann Worldgroup where he started its in-house production company Craft. He has always been a maker, producing content of his own since his teenage skateboarding years. We chatted about why Gary Vaynerchuk is both good at “predicting” things when it comes to marketing and consumer behavior as well as reacting quickly to trends, what the capabilities of VaynerProductions are, why beyond TV his fingers are always on the pulse of social media platforms such as Instagram Stories and TikTok, what it really takes to make an impactful video on social for small medium businesses, how it leads to social media buzz for businesses and lead to results, how risks took by his team including the Dwyane Wade jersey swap stunt uplifted a few percentage points for their Budweiser client, why it is an achievement for his team at Vaynermedia to have not one but THREE! Super Bowl commercials during the big game that will be watched by hundreds of millions from Tokyo to Singapore to New York in a week’s time, and which latest Drake music video caught his eye recently. This podcast episode is made possible by my kind sponsors Web Analytics Consultants Association. Podcast links in comments. Enjoy!
The CMO Asia Podcast
The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
