The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
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The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
This week, Hamlet Batista, CEO of Ranksense fills our hotseat to chat about:
- What is going on in his business and entrepreneurial life
- What was it that made him to decide venturing out on his own and doing what he love
- Why SEO is a very valuable marketing channel, and his take on what we saw during the recent Super Bowl with the likes of VaynerMedia putting out campaign ads for their clients which drove a lot people to google “ Baby Nut” online but no one could find the new site on Google because it does not show up - Why he thinks this is a common SEO issue and perhaps affecting Revenue issue too
- Why he highly recommends that every business or brand’s digital initiatives especially those that will be seen by millions of people should be run through an SEO dept or agency
- Why he and RankSense's mission is to accelerate SEO results to 6 weeks using artificial intelligence and automation and how they achieve this?
- Why he and Paul Shapiro started New York Python for SEOs Group and movement
- Why Learn Python? Why not R?
- What is the minimum programming knowledge that marketers need?
- Why he thinks most CMOs or marketers who are at least familiar with working with Google spreadsheets are also able to learn Python
- What powerful ideas were shared on his recent post “Weekly Wisdom with Hamlet Batista: Python and JavaScript for Marketers” on the SEMRush blog
- How CMOs or Marketer’s can Automate a typical marketing workflow eg. comparing competitors SERP (Search Engine Result Page)
- His best advice for people who started learning Python and what they should learn first
- Why he thinks Google Collab is the best Python Installation Set-Up
- What are the best posts he has read about Python for SEO
- What are the best 5 Python for SEO resources and who he would recommend following
Useful links:
Weekly Wisdom with Hamlet Batista: Python and JavaScript for Marketers
https://www.semrush.com/blog/weekly-wisdom-hamlet-batista-python-javascript-marketers/
Hands-on with Python for SEOs
https://www.meetup.com/New-York-Python-for-SEO-Meetup-Group/events/268533535/
The CMO Asia Podcast
The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
