The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
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The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
In this episode, James shared with us:
- How Gary Vaynerchuk’s desire to create a company to service small and medium-sized businesses resulted in the formation of The Sasha Group over a year ago
- Why The Sasha Group is the most “Gary-centric” offering in the VaynerX world
- Why he likes the idea of “getting the team out in the world more seeing clients in person; why business travel is a great teacher
- Why the goal of #SashaSaturdays is to continue to open doors and build connections for small businesses and the people who run and believe in them
- Why he often refer to The Sasha Group as a “Start Right” rather than “Startup”
- How speed and value has become The Sasha Group’s best selling proposition
- What the process of building this firm foundation is like ie. from recruitment of 7 key personnels to developing them and achieving goals and moved from a predominantly “Scope of Work” service to productivized offerings
- Why The Sasha Group is a place for small and medium size businesses who want to unlock explosive growth, where their clients will be serviced by an A-team of talent with Fortune 500 client experience and entrepreneurial infused DNA, and a consultancy whose foundation is rooted in empathy
- Why their upcoming AMA, together with Aaron Kovan, Chief Production Officer at Vayner Productions, is something all CMOs don’t want to miss
The CMO Asia Podcast
The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.
