Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

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The CMO Podcast

vYve & Jim Stengel

396 episodes

4 days ago

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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The CMO Podcast is sponsored by Deloitte.

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Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

The CMO Podcast

49 minutes 31 seconds

1 month ago

Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads. Jim’s guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America’s iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company. Dave oversees Red Wing’s global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world’s most recognizable brands. This is Jim’s conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company. --- This week's episode is brought to you by Deloitte and Best Buy Ads. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.