George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year

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The CMO Podcast

vYve & Jim Stengel

397 episodes

21 hours ago

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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The CMO Podcast is sponsored by Deloitte.

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George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year

The CMO Podcast

58 minutes 22 seconds

2 months ago

George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year

Who doesn’t remember the Chili’s jingle—“I want my baby back, baby back, baby back…”? Or maybe you’ve seen the viral TikToks about Chili’s Triple Dipper. Chili’s is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix. George is one of today’s most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili’s, and the results have been remarkable. Under George’s leadership, Chili’s has gone from not even being a national advertiser to becoming Ad Age’s Brand of the Year, with George himself named CMO of the Year. In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift. This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University. --- This week's episode is brought to you by Deloitte. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.