New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve

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The CMO Podcast

vYve & Jim Stengel

396 episodes

4 days ago

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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The CMO Podcast is sponsored by Deloitte.

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New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve

The CMO Podcast

52 minutes 35 seconds

1 month ago

New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve

This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends at BERA.ai. In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works. Now, here’s the important part: you’ll hear the very first episode right here in The CMO Podcast feed. But if you’d like to hear the rest of the series, head over and follow The Brand Builder’s Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts. Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook ---------- Welcome to the very first episode of The Brand Builder’s Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research). In this 8-part series, we’ll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset. We kick things off by asking the most fundamental question: Why does brand matter? Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times. If you’re a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point. --- Each week we’ll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week’s worksheet here: http://bit.ly/4mZImdd –-- Read about upcoming episode topics and guests here: https://bera.ai/podcast/" See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.