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The CMO Podcast
vYve & Jim Stengel
396 episodes
4 days ago

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Careers
Business,
Marketing
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All content for The CMO Podcast is the property of vYve & Jim Stengel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

Show more...
Careers
Business,
Marketing
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The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)
The CMO Podcast
46 minutes 47 seconds
1 month ago
The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)
Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook... --- How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value. Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA’s Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns. They’re joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume. “Brand equity isn’t a soft metric. It’s a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.” --- Download this week’s worksheet here: https://bit.ly/43eFfHi Read about upcoming episode topics and guests here: https://bera.ai/podcast/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.