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The CMO Show with Kate Gunning
Team CMO
15 episodes
1 day ago
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.
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Marketing
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All content for The CMO Show with Kate Gunning is the property of Team CMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.
Show more...
Marketing
Business
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Data-Driven or Human-Centered? Marketing in 2023 with Kim Storin, CMO of Zayo Group
The CMO Show with Kate Gunning
28 minutes 27 seconds
2 years ago
Data-Driven or Human-Centered? Marketing in 2023 with Kim Storin, CMO of Zayo Group

In this episode with Kim Storin; she sits down to discuss the pressing topics in the marketing world. Exploring the debate between data-driven and human-centered approaches to marketing and shares her perspective as a seasoned CMO, diving into the topic of high CMO turnover rates and the impact it has on companies and the industry as a whole and also sheds light on the relationship between economic turns and market decision making and how it affects the role of a CMO.

Be sure to follow the show to hear from notable CMOs around the world who are challenging the balance of the executive team's impatience and challenging the marketing team to experiment. Get inspired, discover new strategies, and gain insight on rebranding for success

The CMO Show with Kate Gunning
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.