Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO

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The CMO Show with Kate Gunning

Team CMO

15 episodes

1 day ago

The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.

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All content for The CMO Show with Kate Gunning is the property of Team CMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO

The CMO Show with Kate Gunning

32 minutes 18 seconds

2 years ago

Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO

We are excited to welcome Liz Lathan, Chief Community Officer of Team CMO, to this episode as our guest. Liz is a highly experienced marketing executive with more than two decades of expertise in event and community building. She will share her wealth of knowledge and insights on how to create and maintain a strong community that drives business growth and customer loyalty.

In our discussion, Liz will delve into the opportunities and challenges involved in building a community around a brand and how it can be leveraged to achieve business success. We will also explore the advantages of community building for businesses of all sizes and sectors, such as lead generation, customer loyalty, and bottom-line improvement.

Don't miss out on our conversation about what's in store for SXSW this year and how to be a guest on The CMO Show with Kate Gunning, a podcast where we discuss the latest trends and insights in marketing and business strategy.

If you're keen to learn more about the power of community building and how it can benefit your business, be sure to listen to this episode of The CMO Show with Kate Gunning, featuring Liz Lathan.