No Fear, All Gain - Rebrand Risks Worth Taking with Carrie Palin the CMO of Cisco

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The CMO Show with Kate Gunning

Team CMO

15 episodes

1 week ago

The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.

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All content for The CMO Show with Kate Gunning is the property of Team CMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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No Fear, All Gain - Rebrand Risks Worth Taking with Carrie Palin the CMO of Cisco

The CMO Show with Kate Gunning

47 minutes 13 seconds

2 years ago

No Fear, All Gain - Rebrand Risks Worth Taking with Carrie Palin the CMO of Cisco

Carrie Palin joins the CMO Show as the Chief Marketing Officer of Cisco. Tune in as she discusses the current landscape of marketing, her own research, and her experiences. With insight drawn from her combined expertise and experience of over 25 years in the tech industry, she offers advice to marketers who are interested in rebranding to add a competitive edge. In addition, Carrie discussed the rewards and pitfalls of taking the risk to rebrand, as well as what a successful rebrand looks like.

Be sure to follow the show to hear from notable CMOs around the world who have taken the risk to rebrand and what the experience has meant for their organization. Get inspired, discover new strategies, and gain insight on rebranding for success.