In this episode of the CMO Show, we sit down with the author of the CMO Manifesto, we discuss the importance of taking an "outside-in" approach to marketing. He shares why shifting the lens to helping customers buy instead of pushing products can transform marketing programs and dramatically lift results. We delve into the importance of emotional messaging in marketing and how it can significantly impact the customer's perception of a brand. The author also advises first-time marketers looking to establish a strong brand identity and connect with their audience on a deeper level.

Additionally, we discuss the CMO Manifesto and John's contribution to the marketing community, highlighting key takeaways from the manifesto and its relevance in today's fast-paced marketing landscape. Tune in to gain valuable insights from one of the most influential voices in modern marketing, and learn how to create a customer experience that truly resonates with your audience.