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The CMO Show with Kate Gunning
Team CMO
15 episodes
1 week ago
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.
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Marketing
Business
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All content for The CMO Show with Kate Gunning is the property of Team CMO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.
Show more...
Marketing
Business
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Unmet CMO Expectations and the Cost of CMO Turnover with Oscar Llarena the CMO of Bat Club USA
The CMO Show with Kate Gunning
46 minutes
2 years ago
Unmet CMO Expectations and the Cost of CMO Turnover with Oscar Llarena the CMO of Bat Club USA

In this episode with Oscar Llarena, Chief Marketing Officer at Batclub USA, we discuss why CMO turnover is linked to mismatched expectations and results. Oscar will break down the most common issues and practical advice on how to navigate these relationship dynamics. Oscar will also share how his team works to drive successful long-term campaigns that involve multiple stakeholders, from senior executives like himself to the creative professionals on the ground.

Be sure to follow the show to hear from notable CMOs around the world who are challenging the balance of the executive team's impatience and challenging the marketing team to experiment. Get inspired, discover new strategies, and gain insight on rebranding for success.

The CMO Show with Kate Gunning
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.