You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

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The CMO Show with Kate Gunning

Team CMO

15 episodes

1 week ago

The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO, and anyone - title or not - who leads the marketing efforts at their organization.

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You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

The CMO Show with Kate Gunning

43 minutes 17 seconds

2 years ago

You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

In this episode of the CMO Show, host Kate Gunning interviews Hans Schrei, the founder, and CMO of Wunderkeks, a compassionate cookie company with a compassionate twist. Hans shares with us his journey from starting the company with his partner, Luis Gramajo in Guatemala to going viral overnight with the help of social media and a celebrity tweet. He also talks about the power of storytelling in getting customers engaged and how the company had to adapt to the sudden surge in demand.

If you're an entrepreneur or a marketer looking for tips on how to change the four P's of marketing and business, then you don't want to miss this episode!