On this episode of CMO Whisperer, Steve talks to Karen Kaukol, CMO of Entrust, about how AI is transforming both cybersecurity threats and defenses, how digital identity has evolved beyond physical credentials, and why marketers must balance frictionless experiences with rigorous security. Karen also breaks down the importance of simplifying complex technology for diverse global audiences and building trust through transparency and responsible data use.

They also cover:
● How AI accelerates fraud through deepfakes and voice clones and how it can also be used to detect and prevent it
● The shift from physical to digital identity, and why both will continue to coexist
● Leadership lessons on listening, empowering teams, and creating space for risk-taking and experimentation

If you want to know more about the future of digital identity, AI’s role in trust and security, and how to communicate complex tech in human-centered ways, you definitely need to hear this episode.