Advika is a marketing and e-commerce leader who drives growth and builds brands across the full product lifecycle from concept to global scale spanning travel, fashion, and lifestyle. She’s shaped experiences at iconic American houses including Coach and Gap, and most recently served as Senior Director of Marketing and E-Commerce at Paravel, where she helped define the brand’s modern luxury identity, position it as a leader in sustainability, and expand its international presence. From product launches to partnerships and creative campaigns, she blends creative vision with strategic insight to craft innovative brands that resonate culturally and commercially. A Parsons School of Design alum, Advika brings a designer’s eye and a strategist’s mindset to everything she builds.

In this episode, Marissa Glick interviews Advika, who discusses her career path and highlights the importance of combining creativity with strategic thinking, staying adaptable, and continuously learning for professional growth.