In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments wake us up, shake us out of the middle lane, and open the door to growth, meaning, and contribution.

I walk you through why your struggle is not a weakness but your coaching superpower. It is the bridge that allows you to connect deeply with the people you are meant to help. When you talk about the struggle you have lived through and the success you created on the other side, you draw in the right clients, build trust instantly, and create a transformation that is real and grounded in lived experience.

What You Will Learn in This Episode:

• Why your biggest challenge can become the foundation of your coaching career
• How adversity wakes us up to our potential and purpose
• Why lived experience builds stronger, more authentic coaching relationships
• How your story attracts the right clients without forcing or selling
• Why people invest in help when they are in a struggle, not when they feel fine
• How to use your story ethically without giving endless advice
• Why you do not need to be perfect to be a powerful coach
• How to turn struggle into meaning, contribution, and sustainable business success

Timestamps 

00:00 – 01:30 Your struggle is your superpower
01:30 – 03:00 Why you’re drawn to coaching
03:00 – 04:30 From minus five to plus five
04:30 – 06:00 When life wakes you up
06:00 – 07:30 Pain is the doorway
07:30 – 09:00 Talking to the struggle
09:00 – 10:30 Success ≠ perfection
10:30 – 11:30 The empathy advantage
11:30 – 12:00 Turning pain into purpose
12:00 – End Your struggle → your story → your success

Links & Resources:
Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Check out the Coach MBA — Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business.
 👉 Learn more at coachbusiness.school

If this episode resonated with you, share it with your coaching community, subscribe, and keep showing up and shining your message.

Let’s do this.