This episode kicks off a four-part series exploring each stage of the path to mastery—Startup, Stability, Success, and Mastery. Today, we’re diving into how to not just survive the startup phase but step up and own your role as a true business owner. We’ll talk about the roadblocks to expect, how to avoid the “shiny object syndrome,” and the value of getting guidance from someone who understands your goals and journey. So listen to real client stories, take in the insights, and let’s get you ...
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This episode kicks off a four-part series exploring each stage of the path to mastery—Startup, Stability, Success, and Mastery. Today, we’re diving into how to not just survive the startup phase but step up and own your role as a true business owner. We’ll talk about the roadblocks to expect, how to avoid the “shiny object syndrome,” and the value of getting guidance from someone who understands your goals and journey. So listen to real client stories, take in the insights, and let’s get you ...
The 4 Forces of An Irresistible Offer Revisited: Sales & Marketing Insights from Michael Hunter
The Coaching Equation
56 minutes
5 months ago
The 4 Forces of An Irresistible Offer Revisited: Sales & Marketing Insights from Michael Hunter
[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses. [01:01] The Accidental Marketing Journey Michael started as an entrepreneur at 17 with commission-only sales, got hooked on Tony Robbins, realized speaking was the highest-paid profession, but knew he needed marketing skills first. Spent 13-14 years learning by getting paid to do marketing for others. [03:39] Wh...
The Coaching Equation
This episode kicks off a four-part series exploring each stage of the path to mastery—Startup, Stability, Success, and Mastery. Today, we’re diving into how to not just survive the startup phase but step up and own your role as a true business owner. We’ll talk about the roadblocks to expect, how to avoid the “shiny object syndrome,” and the value of getting guidance from someone who understands your goals and journey. So listen to real client stories, take in the insights, and let’s get you ...
