Cold traffic consists of those people who do not know you and have never heard 👂 of your business while warm traffic consists of those people who already know you, your brand, and your products/services.  

People who have already visited 👀your sites before, have followed 📲 you on any social media, or are in your email list 📧 feel more attracted to you and what you offer than those who do not know anything about you. 

 In today's episode, I'll show you why selling to hot audiences converts better than selling to cold audiences.