In this episode of The Collaborative Canvas, we sit down with Ruchi Batra, Founder of Chipmunk Digital, to explore how to build a personal brand that goes beyond visibility — one that creates real connection. From transitioning after 11 years in corporate life to becoming a digital strategist and freelancer, Ruchi shares her journey of aligning passion with purpose. We discuss: The power of clarity, consistency, and authenticity in branding How to create a content strategy that builds trust — not just followers The importance of research, communication, and community engagement Why raw, real content outperforms polished perfection How data, feedback, and evolving trends shape your brand narrative If you’re an entrepreneur or content creator looking to make your name more powerful than your job title — this conversation is your guide.