In an era where social media can propel a complaint to millions within hours, brand reputation has never been more fragile — or more powerful. One post, one misjudged partnership, one policy misstep: that’s all it takes to send years of brand trust into spiralling. But with the right commercial and legal strategies, damage doesn’t have to mean disaster. In this episode we explore how businesses build trust, manage crises, and rebuild when things go wrong, what effective brand protection real...