In this enlightening episode of The Commercial Confidence Podcast, host Anthony Carr sits down with the visionary strategist and ideator, Ali Fisher. Known for her commitment to embedding Purpose, Sustainability, and DEI into the core of business progress, Ali shares her journey from corporate beginnings to becoming a beacon of change in sustainable business practices. Tune in as Ali delves into her expansive educational background, including her certifications from esteemed institutions like Cambridge Judge Business School, Cambridge University Institute of Sustainability Leadership, and UCL. With a wealth of knowledge and experience, Ali unpacks the shortcomings of recent marketing practices in sustainability, revealing where they faltered and how businesses can learn from these lessons. Throughout the conversation, Anthony and Ali discuss the influential mentors who have inspired their paths and the transformative books that have reshaped their perspectives on sustainability. Discover the collaborative strategies that Ali champions to create meaningful change and how her initiatives like The Creativity Bank Guildford are making a difference locally. Ali’s dedication to sparking change is evident not only in her professional endeavours but also in her community involvement and charity work, donating 5% of all project fees. Join us for an episode filled with insights, inspiration, and actionable strategies to unite businesses for a sustainable future. Whether you're a business leader, strategist, or sustainability enthusiast, this episode offers valuable perspectives on integrating sustainable practices into the core of commercial operations!