In this episode of the Commercial Confidence Podcast, we hear from Atheon Analytics CEO, Guy Cuthbert. Here, Ant talks to Guy about the building of the Atheon business over the last 18 years. The UK retail landscape is amongst the most insight rich in the World. Guy shares fantastic insights in how brand owners need to operate to maximise sales and availability and how very often, global solutions to tacking sales data are not up to the standards required for developed markets, such as the UK. As an introvert, Guy also talks about the need to overcome his challenges with speaking in public and presenting to achieve his career goals, his admiration for the preparation and persistence of the very best sales people. Guy shares his blueprint for deep customer understanding – Be Curious, Be Thoughtful, Be Experimental, Be Humble,