In this episode of the Commercial Confidence Podcast, we hear from celebrity CMO, Jon Evans. Jon and his team have successfully launched a 1m+ download podcast, The Uncensored CMO, whilst driving fantastic growth with their business, System1. System1 allows brand owners to “Create with Confidence”, just as Sellex is all about Commercial Confidence. Jon has had a stellar career as a marketeer, working on brands including Lucozade, Pepsi, Brewdog and Juice Burst. But, as importantly, Jon has always adopted a mentality that the battle is won “ on the ground” not “up in the air”. Jon is a very sales-oriented marketer, as you will hear in this episode. Join us as we talk about the 160 mentors Jon has made through the creation of his podcast, how he learned about the power of loyalty data as a real-time tool to measure brand health and how all marketers need to understand how the sales team operates better, and vice-versa.