Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording)
In this episode, Corrina opens up about:
- The meaning and purpose of Account-Based Marketing (ABM)
- Marketing to champions while also multithreading within accounts
- How Gong’s community supports ABM through peer-matching and building soft-touch marketing relationships
- Community’s role in connecting with accounts on a personal level, not just a business level
- Doing well by doing good: recognizing and celebrating community members’ passions and successes – big and small
- Trends she’s watching, including creator-led community and AI
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