On this episode we dive into the significance of distinguishing marketing assets versus liabilities. Proper recognition and classification of marketing assets and liabilities is crucial to the success of any business, yet many marketers struggle to understand the difference between the two.

We'll cover key points such as how to identify both types of marketing components, the impact that each has on the business, and tips for more effective management.

Tune in to the full episode now!

Links:https://www.compoundgrowthmarketing.com/

Hosts: Quincy Johnson and John Short