There are conversations that shift something inside you and this is one of them.
Today’s episode is electric & you’re going to feel it from the very first minute.
I sat down with the incredible Emily Perez, Founder + Executive Director of Latinas in Beauty, and the passion between us was so strong it literally disrupted the room.
When I asked Emily why she created Latinas in Beauty, she looked at me, leaned in, and said: “Take a seat.”
And the moment she said it - the mic CUT OUT.
The timing was so wild it felt like the conversation was too powerful for the equipment to handle.
And honestly? That moment captured the entire essence of this episode.
Because this is an episode about audacity.
About identity as power.
About no longer waiting for permission to sit at the table, speak up, take the lead, or build what the industry has never seen before.
Emily shares how one Sunday-night Instagram post became a national nonprofit…
How Latinas are driving beauty culture yet still underrepresented in the C-suite…
And how doing it scared — with your voice shaking + your knees trembling — is exactly how you rise.
In this conversation we talk about:
⚡️ Doing it scared (with your voice shaking)
⚡️ Cultural conditioning around money and visibility
⚡️ Advocating for yourself in rooms not built for you
⚡️ Why “Why not me?” is the mindset shift that changes everything
⚡️ The power of community for Latina women in beauty
⚡️ Stopping the generational pattern of shrinking, dimming, and staying small
If you’ve ever been told you’re “too much,” “too passionate,” or “too loud,” this episode will feel like a permission slip wrapped in power.
Because the truth is:
Emily isn’t just increasing representation.
She’s building the industry’s first-ever ecosystem for Latinas to thrive.
Emily isn’t shaping the future of beauty — She’s rewriting the blueprint for who gets to lead it.
The passion in this room was so big the mic couldn’t handle us…
So trust me when I say: you’re in for something special.
🎧 Listen now and share this with every Latina in beauty who needs to hear it.
💖 And for my non-Latina listeners…this is for you too.
Because what Emily models is what it looks like to see a gap in the industry, feel it in your bones, and decide: I’m going to be the one who builds what does not yet exist.
This is what it looks like to go first.
To innovate boldly.
To lead with courage, vision, and heart.
And you can do the same.
LINKS:https://www.instagram.com/latinasinbeautyofficial/
https://www.instagram.com/stories/emilycristinainc/
https://www.linkedin.com/in/latinasinbeauty/
https://latinasinbeauty.org/
PS: If this episode sparked something in you, just know: listening is only the beginning.
The real magic happens in the room — where women speak truth, take up space, and rise together.
If that’s the energy you’re craving, I’d love to see you at Beauty Career Lab LIVE on 1/24 in LA.
This is the FIRST EVER event dedicated to helping women in beauty rewrite the rules, redefine leadership, and shape the future of the industry.
🎟️Join Us At Beauty Career Lab LIVE: www.soulmakeup.com/beautycareerlablive