What does it really take to go first?

To innovate before there’s a blueprint?

To disrupt an industry and still give back while doing it?

In this episode of Faces Behind Beauty, I sit down with Nicole Collins, the genius behind some of the most defining moments in beauty.

From helping build ipsy into a Silicon Valley unicorn to launching 213Deli, the beauty industry’s first text-to-buy platform - she continues to pivot, innovate and disrupt at every level.

This is a real, honest conversation about:

• What it means to lead before the world is ready
• Taking big risks that actually pay off
• Staying relevant in an industry that never stops evolving
• Reinventing your career without losing yourself
• Building power and lifting other women as you rise
• Knowing when to quit a role that is no longer working for you

Nicole doesn’t hold back.

We talk about courage, innovation, disruption, leadership, motherhood, and what it truly takes to build something that doesn’t exist yet.

If you’re a woman in beauty who feels the pull to do more, lead bigger, or go first - this episode is for you.

LINKS:

🔗 Learn more about 213Deli: https://www.213deli.com/
📲 Follow 213Deli on Instagram: https://www.instagram.com/213deli
📲 Follow Nicole on Instagram: https://www.instagram.com/collinsinla
💼 Connect with Nicole on LinkedIn: https://www.linkedin.com/in/collinsinla/

PS: If this episode sparked something in you, just know - listening is only the beginning.
The real magic happens in the room where women speak truth, take up space, and rise together.

If that’s the energy you’re craving, I’d love to see you at Beauty Career Lab LIVE on 1/24 in LA.

The first-ever event dedicated to helping women in beauty rewrite the rules, redefine leadership, and shape the future of the industry.

🎟️ Join us here: www.soulmakeup.com/beautycareerlablive