🌟 Wondering how coaching could support you? Start with the Conscious Business Alignment Assessment at www.consciousedge.com/assessment. Get full show notes at www.consciousedge.com/ep074 In this episode, I catch up with former client Veronica Ferrante, once called the “Queen of the Poconos” and now expanding her realm into new markets. When we worked together, Veronica wrestled with a belief that if she couldn’t be the best, she should quit altogether. Years later, that same belief has been reshaped into her unique value proposition: delivering her very best in hospitality, every single time. Her story is especially inspiring for women entrepreneurs and real estate investors who want to grow wealth without burning out. From navigating the chaos of COVID-era short-term rentals, when “any house would rent,” to expanding her company, Ideal Stays, nationwide, Veronica shows how alignment and mindset shifts echo long after coaching ends. 📝 Top 3 Takeaways from the Episode: Your limiting beliefs hold clues to your purpose: Veronica’s “be the best or quit” mindset once drained her, but it revealed her drive to set a new hospitality standard in short-term rentals. The market doesn’t reward average anymore: During COVID, renters “just wanted to go anywhere.” Today, only short-term rentals with strong amenities, thoughtful design, and professional management succeed, especially for women entrepreneurs and investors who want passive income without constant stress. Alignment ripples outward: By redefining “best” as bringing her best, Veronica built a team that now carries her standards forward and often executes them even better than she could alone. As she says in the episode, “I realized being the best wasn’t about me. It’s about creating experiences where my team often does it even better than I could.” The inner work starts with you, and it shapes the people you hire and the clients you attract. 🎧Resource mentioned in this episode: Follow Veronica (Nica) on Social Media: https://www.instagram.com/nicaferrante/ Follow  Ideal Stays: https://www.instagram.com/ideal.stays/ Check out Ideal Stays: https://www.idealstaysusa.com/ Wondering how coaching could support you? Start with the Conscious Business Alignment Assessment. It takes about 10 minutes and pinpoints where you’re out of alignment, what to prioritize next, and where to invest (team, systems, leadership). I personally review every submission and send feedback within 3 business days. Take the Assessment: www.consciousedge.com/assessment Disclaimer (www.consciousedge.com/podcast-disclaimer)