Selling complex services is becoming more and more difficult & competitive - so how do consulting firms stand out? The answer is proof, and this week's guest knows all about it.

James De Roche founded Lead Comet, which helps professional services firms create proof that closes deals. Find out exactly why testimonials and case studies hold so much power, why yours might not be working, and how to transform them into pipeline-boosting assets.

Visit Lead Comet: https://leadcometdigital.com/

Follow James on LinkedIn: https://www.linkedin.com/in/jamesleadcomet/

Visit CMap: https://www.cmap.io/

Follow Ben on LinkedIn: https://www.linkedin.com/in/benmedwards/