When you're stuck to a resume stack, how do you stand out? Covid at play, Michael Roberts decided to use Linkedin preempting the challenges ahead. His hunch was right, and unfortunately he was laid off. Fortunately he had already been building his personal brand, and side hustles. He used his severance and existing side hustles to extend his runway, and he hasn't looked back since. Key things I learned about Michael's journey from employee to one man agency. * Make sure you understand your why. Michael has built a consulting career around his life, he's present for his three kids, wife, his hobbies. Whilst maintaining a consulting marketing practise * The importance of a support network who are going down a similar path, he uses his friends as a soundboard on his strategic decision making * His network was key to landing his first set of clients * LinkedIn posts early on got over 100k impressions, he end up with 12 inquiries on the back of one post * Conversion rate significantly increased on his proposals when he switched to his new framework pitch vs selling his experience * Six months on, his salary has increased by 40%