Author Interview: Dirk Hovy, Shiri Melumad, and Jeff Inman, authors of Wordify

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The Consumer Researcher

Journal of Consumer Research

3 episodes

1 week ago

The Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.

Social Sciences

Science

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All content for The Consumer Researcher is the property of Journal of Consumer Research and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Consumer Researcher is the official podcast of the Journal of Consumer Research. Listen to our editors and authors talking about the latest research published in JCR.

Social Sciences

Science

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Author Interview: Dirk Hovy, Shiri Melumad, and Jeff Inman, authors of Wordify

The Consumer Researcher

19 minutes 56 seconds

4 years ago

Author Interview: Dirk Hovy, Shiri Melumad, and Jeff Inman, authors of Wordify

Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri Melumad, and Jeff Inman.