The idea of authenticity can sometimes get in the way of how you show up for your business! In today’s episode, I discuss what it actually means to write authentic copy. Sometimes, people get so caught up in what they think they shouldn’t do that they can’t recognize the different ways their messaging and voice is wrongly dictated by the pressures of the business world.

I’m here to help you shake that pressure so that you can figure out how to ensure your copy takes your customer on the journey that feels authentic to you and your business.

A few of the things I talk about in this episode are:

• How does the idea of authenticity get in the way?
• The desire to write authentic copy and where it comes from
• Defining authenticity for yourself
• Taking your customer on a journey through your copy

I hope that this episode brings you clarity on what it means to have authentic copy and what you need to bring that to your business. 

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