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The Copy Dates Podcast
Megan Taylor
44 episodes
1 week ago
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.
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Entrepreneurship
Business
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All content for The Copy Dates Podcast is the property of Megan Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.
Show more...
Entrepreneurship
Business
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37: Crafting Launch Messaging that Hooks Your Audience
The Copy Dates Podcast
21 minutes 4 seconds
3 years ago
37: Crafting Launch Messaging that Hooks Your Audience

In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches. 

With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.

Getting clear on our messaging and making it as specific as possible for your unique offer will make a world of difference when it comes to reaching your audience, giving them all the right information, and making major leaps in revenue.

The specifics I discuss on this episode are:

  • Brand Messaging vs. Launch Messaging
  • Reconnecting With Your Brand Messaging 
  • The Offer Itself
  • Your Launch Strategy
  • Who Your Dream Buyer Is
  • Objections and Hesitations 
  • Consider the Relaunch Aspect

There are a LOT of different aspects that feed into effective offer messaging, and it’s important that you cover them all to maximize your success with any launch. This episode provides a high-level overview of what to understand about your offer before you dive into the messaging aspect, which comes even before your sales copy.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

 

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co     

WEBSITE: http://megantaylor.co 

FACEBOOK: http://facebook.com/megantaylor.co 

 

EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

The Copy Dates Podcast
Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs, hosted by Megan Taylor of The Copy Template Shop. Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. With this podcast, I'm bringing 7+ years of copywriting experience to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.