In this episode of The Corner of Story and Game, acclaimed author and narrative designer Graham McNeill takes us inside the creative process of working within some of the most iconic IPs in games and fiction.
From Warhammer 40K and StarCraft to Warhammer: Age of Sigmar and beyond, Graham shares how limitations from established worlds can spark unexpected creativity, and why “staying true” doesn’t mean “staying safe.”
We explore:
🌍 The art of worldbuilding inside beloved universes,
🛠 How constraints can push innovation in narrative design,
🎭 Balancing lore fidelity with fresh storytelling,
🎮 Translating established worlds into different game genres, and
🖋 Tips for writers stepping into existing IP for the first time.
Whether you’re crafting stories in your own universe or working inside a legendary franchise, this conversation offers a masterclass in turning boundaries into opportunities.
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