What happens when you stop chasing perfection and start taking action?

In this raw and real episode, Christine sits down with marketing strategist Bec to talk about the truth behind building a brand that actually connects — not just converts.Together, they unpack: ✨ Why starting your marketing early matters more than getting it “right” ✨ How to build a customer-centric strategy that aligns with your goals ✨ The art of storytelling — and how sharing your “why” keeps you grounded when business gets tough ✨ Why “silent followers” are often your biggest supporters ✨ The evolution of digital marketing and how to stay visible without losing your soul