Today, I’m joined by Filip Łysikowski, a sales and marketing strategist who went from spamming cold leads to building authentic relationships that drive real business.In this episode, we explore how Filip transformed his sales approach, why trust-based selling is the key to long-term success, and how content creation plays a crucial role in modern B2B marketing.Timestamps:00:00 Introduction to Filip’s Sales Journey00:49 From LinkedIn Spam to Real Relationships01:55 The Evolution of Cold Outreach05:11 The Power of Trust in Sales06:39 Why Spam Kills Your Brand (And Your Email Domains)08:25 The Role of Content in B2B Sales12:42 Overcoming the Fear of Personal Branding15:33 The Sales & Marketing Hybrid Approach18:56 How Filip Helps Founders Close More Deals22:45 Creating High-Value Content on LinkedIn24:51 Why Engagement Matters More Than Follower Count25:28 The Difference Between Selling and Serving31:24 The Personal Branding Mindset Shift36:27 Using Sales Calls as Market Research39:27 Lessons from Closing Over $2 Million in Deals43:13 Final Thoughts and Advice for New CreatorsIf you enjoyed this episode, please like, subscribe, and leave a review. We read every single one!Follow Filip:LinkedIn: https://www.linkedin.com/in/lysikowski/Website: https://www.signingclients.com/Follow Adam:🔹 Instagram: @findingsimpleabundance🔹 LinkedIn: https://www.linkedin.com/in/adampounds/🔹 YouTube: @ADAMandMAGGIE🔹 Website: https://www.ADAMandMaggie.com