Today we’re joined by Katy Roberts – founder of The Playful Professional, brand photographer, video storyteller, and now… accidental LinkedIn influencer.In this episode, Katy walks us through her nonlinear journey: from journalism to YouTube, travel vlogging to wedding films, and eventually going viral on LinkedIn with a single video about entrepreneurship and authenticity.We unpack the moment her video unexpectedly exploded, what that meant for her business, and how she’s now leaning into video coaching, content strategy, and building a personal brand that pops with color and personality.Katy also drops a mini masterclass on how YOU can make better videos for LinkedIn – from hooks and storyboards to playful edits and visual identity.If you’re a creative, freelancer, or business owner trying to show up more authentically on video, this is a must-listen.Follow Katy:🔹 LinkedIn: / ido-lechner 🔹 Website: https://www.playfulprofessional.com/Follow Adam (1/2 of The Couplepreneur):🔹 LinkedIn: https://www.linkedin.com/in/adampounds/🔹 YouTube: https://www.youtube.com/@ADAMandMAGGIE🔹 Website: https://www.ADAMandMAGGIE.com
Timestamps:
00:00 - The Video That Went Viral on LinkedIn
01:26 - Katy’s Career Pivot: From Journalism to YouTube to Photography
04:50 - Backpacking South America & Filming the Journey
06:00 - Lessons from Nonprofit Video Production
07:00 - Building The Playful Professional Photography Brand
08:30 - The Unexpected Virality of Her One-Year-In-Business Video
11:00 - Why the Video Resonated (and Blew Up on LinkedIn)
13:30 - Capitalizing on Viral Momentum
15:00 - Making Real Connections on LinkedIn (ft. Our DM Story!)
18:00 - The Intentionality of LinkedIn vs Other Platforms
19:30 - New Business Opportunities from Going Viral
21:00 - Merging Video + Photography in a Cohesive Brand
23:00 - Learning Before Leaping: Katy’s Curiosity-Led Approach
24:00 - Mini Masterclass: How to Make Better Videos
25:00 - Why You Don’t Need to Be Serious to Be Taken Seriously
26:00 - Finding Your Signature Video Style
28:30 - Using Life as Content: Walk & Talks, Kids, Chaos
30:00 - Storyboarding vs Spontaneity in Video Creation
33:00 - When to Hire a Coach vs. Just Get Reps In
36:00 - Finding Your Hooks and Voiceovers Through Experience
40:00 - ChatGPT for Ideation (But Never Copy/Paste the Script)
42:00 - First Steps for New Creators on LinkedIn
43:00 - Katy’s #1 Editing Tip: Cut. The. Pauses.
45:00 - The Future of The Playful Professional